Our Story
Our journey began with a simple yet powerful idea: to create resources that would elevate awareness around the critical issue of maternal mental health. In July 2023, this vision took form with the development of a series of posters designed to spotlight postpartum depression (PPD) and related conditions. Far more than informational tools, these posters served as a rallying cry for communities and healthcare providers to recognize, address, and destigmatize maternal mental health struggles.
At the forefront of this initiative was Dr. Milind Shah, a distinguished advocate and leader in maternal mental health. Recognizing the urgent need for education and awareness, Dr. Shah provided visionary mentorship, medical validation, and strategic leadership that became the foundation of the project’s success. Under his guidance, the poster content was meticulously vetted and secured the official endorsement of the Indian Medical Association (IMA), whose logo now lends authority to every resource we share.
The idea for this initiative was inspired by Payal Ajmera (IT professional), who had personally witnessed the profound impact of PPD on families. Motivated to drive meaningful change, Payal initiated early conversations with healthcare professionals in both the U.S. and India, which ultimately led to her collaboration with Dr. Shah.
Dr. Shah’s leadership extended beyond consultation—he personally championed the dissemination of our materials, overseeing their debut at a major Continuous Medical Education (CME) seminar on Maternal Mental Health in Solapur, Maharashtra. His influence galvanized overwhelming support from healthcare professionals and attendees, setting a strong foundation for future outreach efforts.
A key contributor to the project’s creative and technical success was Eeshan Ajmera, Payal’s son and a talented 11th-grade student. Eeshan dedicated over 100 volunteer hours to designing the posters and building the project’s website from the ground up, blending youthful innovation with professional-grade execution.
Today, our posters are available in three languages, with plans underway to expand accessibility even further. However, this marks only the beginning. Guided by Dr. Shah’s continued mentorship, we are developing a series of global webinars to convene experts, healthcare providers, and communities around maternal mental health education and support.
Additionally, we are engaging with senior stakeholders, including the Medical Education Commissioner of Maharashtra, to advocate for systemic integration of maternal mental health education. The milestone achieved in Solapur, made possible through Dr. Shah’s tireless support and leadership, represents the first step in our broader mission: to educate, empower, and ensure that no mother suffers in silence
Our Story
Who We Are
We are dedicated to raising awareness about maternal mental health, with a specific focus on postpartum depression and related mental illnesses that affect new mothers. This is an urgent issue, yet it remains largely unspoken due to social stigma and a lack of awareness. Our mission is to break the silence, educate, and support those in need.
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We understand the challenges new mothers face and the importance of mental health during this crucial time. That’s why we have created this platform as a safe space where mothers, families, and healthcare providers can access reliable information, support, and resources.
Dr. Milind Shah
Prof. Dr. Milind R. Shah MD, DGO, DFP, FICOG, FIAOG
Naval Maternity & Nursing Home, Ashakiran Sperm Bank, Endoscopy & Infertility Center, Solapur (India)
Naval Maternity & Nursing Home Endoscopy & IVF Center, Sion, Mumbai (India)
Email : drmilindshah@gmail.com
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President, ISOPARB (Indian Society of Perinatology & Reproductive Biology) (2016–18)
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Vice President, FOGSI (Federation of Obstetrics & Gynecological Societies of India) (2011)
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Hon. Secretary General, FAOPS (Federation of Asia Oceania Perinatal Societies)
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President, IMA (Indian Medical Association – Solapur Branch) (2021–22)
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Founder President, IHRF (Infertility & High Risk Foundation)
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Professor & HOD, Dept. of OBGY, Gandhi Natha H. Medical College
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International speaker with lectures delivered across 30+ countries
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Author of books including Hypertensive Disorders in Pregnancy and contributor to 20+ chapters
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Published multiple national and international research papers
Payal Ajmera
Masters - Computer Engineering
payalajmera@gmail.com
I am an IT professional with over 20 years of experience in leading multinational companies across India and the USA. I hold a BE in Computer Science and Engineering and an ME in Computer Engineering. Currently, I serve as a Feature Lead and Vice President at Bank of America, leading technology initiatives and cross-functional teams.
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Alongside my technical career, I am committed to mental health advocacy and recently completed Postpartum Support International’s program on Perinatal Mood Disorders. I am passionate about using technology to drive impactful, human-centered solutions.
Eeshan Ajmera
Junior at Cox Mill
High School,
Concord NC
eeshanajmera11@gmail.com
Hi! I’m a high school junior passionate about technology and community service. After learning about the mental health challenges many new moms face, my mom and I began advocating for greater awareness. I built and maintain this website to share resources and support families navigating perinatal mood disorders.
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I aspire to be an engineer and love using tech for meaningful projects. I’m also a pianist who’s completed all 14 levels of the NFMC and enjoy teaching younger students. Outside of coding and music, I play competitive volleyball through school and club teams.
OUR MISSION
Awareness and Education
Through our website, we aim to bring maternal mental health into the spotlight, making it a topic of open conversation. We believe that by educating the public, we can remove the stigma surrounding these issues and encourage more mothers to seek help.
Expert-Led Online Sessions
We host online sessions led by accredited doctors and specialized professionals who are experts in maternal mental health. These sessions are designed to provide in-depth knowledge, practical care strategies, and support for those affected by postpartum depression and related conditions.
Customizable Resources
To help spread the word, we offer downloadable posters that can be displayed in clinics and other healthcare settings. These posters are designed to raise awareness and provide essential information. Additionally, we offer free customization of these posters upon request, ensuring that the message resonates with your specific audience.
Global Outreach
Our goal is to make maternal mental health a topic of global importance. We want to remove the stigma associated with postpartum depression and related mental illnesses, not just in one community, but around the world. By talking more about these issues, we believe we can create a world where every mother feels supported and understood.